This website is a central resource for all those involved in developing NHS communications. It contains detailed guidance on how to apply the NHS brand to communications materials, and provides access to free downloadable guidelines tailored to specific audience groups.

Audience Group
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About the NHS brand

Review of the NHS Identity guidelines

NHS England has taken over responsibility for managing and developing the NHS Identity in England on behalf of the Department of Health.

Following changes under the Health and Social Care Act (2012) and ongoing developments in the way NHS services are provided, a thorough review of the
NHS identity guidelines is currently underway. This is being informed by extensive public and stakeholder research and engagement. If you would to be involved in the review, or have any questions about the project, please email england.identity@nhs.net

The aim is to have a new NHS Identity policy and guidelines in place in early 2016, which reflect the needs of patients, the public and the NHS both now and for the future.

News & updates

27 Feb
New Brand Guidelines for Primary Eye Care Services
This document contains guidance for...