Badges are a good way of communicating your role and the roles of your colleagues to patients.
When producing badges, you need to show clearly the name and job description of the wearer. In addition to these written descriptions, you should also include either your NHS logotype or the NHS logo, as shown below. You can also use photographs, if necessary.
Please note: the NHS logo is a registered trademark and can only be used with the permission of an NHS organisation. Printers and suppliers of NHS badges/lanyards should not hold stock items, but instead print to order once comissioned by a NHS organistation.
When creating NHS badges, you must:
If you are producing co-branded badges with another organisation, and if both your organisation logotypes need to appear, you should only use the NHS logo once.
If you are using a pre-NHS shield or crest, you should reproduce it in either black or white – or, costs permitting, in full-colour. Remember – no other logos can be used on NHS badges.
The specifications for NHS badges and NHS logo and your local logotype badges are as follows:
NHS logo badge example
NHS logo and your local logotype badge example
The specification for badges is:
When writing staff names on badges, you should use:
When writing the name of your centre/service on badges, you should use:
Use one line for your centre/service title, or two lines if this title is longer than a single word.
When writing job titles on badges, you should use:
For non-statutory organisations that want to brand badges, follow the same guidance set out here.
Last updated: 29/04/08