Business cards

Introduction and specifications

Here we set out the specifications for producing NHS business cards. The measurements for the positioning of text and the NHS logotype are based on a card measuring 90mm x 55mm.

 

Name

The specifications for organisation names are as follows:

  • Typeface: Frutiger Bold
  • Colour: NHS Blue (Pantone® 300 or black)
  • Size: 8 point type (10 point on cards for people with visual impairments)
  • Leading: 9 point (11 point on cards for people with visual impairments)

 

Crown Badge

When applying the Crown Badge to compliment slips, the specifications are as follows:

  • Size: measured by its height, which on business cards is 10mm
  • Position: as shown, sitting on the same baseline as the second black line in your ambulance service logotype
  • Colour: 4-colour or black

 

Job title

The specifications for job titles are as follows:

  • Typeface: Frutiger Roman
  • Colour: black
  • Size: 6 point type (9 point on cards for people with visual impairments)

 

Unit or department name

The specifications for unit or department names are as follows:

  • Typeface: Frutiger Bold
  • Colour: NHS Blue (Pantone® 300) or black
  • Size: 6.5 point type (9 point on cards for people with visual impairments)
  • Leading: 9 point (11 point on cards for people with visual impairments)

 

Address and contact details

The specifications for address and contact details are as follows:

  • Typeface: Frutiger Roman (titles in Frutiger Italic)
  • Colour: black
  • Size: 6.5 point type (9 point on cards for people with visual impairments)
  • Leading: 9 point (11 point on cards for people with visual impairments)

You can add your website address under the contact information if you want to.

 

Other information

If you need to increase the point size of your lettering, for example, if your cards need to be tailored for people with visual impairments, both sides of the card can be used. For cost-effectiveness, all variable information about the cardholder should be limited to one side only.

All business cards should be printed on a heavier-weight cartridge paper or pulp-board.

Ambulance trust business card example

Last updated: 14/11/08