Letterheads

Ambulance trusts

Here we set out the specifications for producing NHS letterheads.

Please refer to the relevant visual examples for information on positioning and layout.

Logotype

On letterheads, your logotype size is measured by the height of the NHS logo. This should be 8.5mm. Position your logotype in the top right-hand corner of your letterhead.

Crown Badge

When applying the Crown Badge to letterheads, the specifications are as follows:

Size: measured by its height, which on letterheads is 20mm
Position: top left, as shown, sitting on the same baseline as the words ‘NHS Trust’ in your ambulance service logotype
Colour: 4-colour or black

Unit or department name

The first line of the address can be used for the title or name of your unit, department, hospital or surgery. The specifications are as follows:

Typeface: Frutiger Bold
Colour: NHS Blue (Pantone® 300) or black
Size: 9 point type
Leading: 11 point

Address, telephone, fax and website address

You should allow one standard line-space between your address, telephone number, fax number and website address. You can increase the point size if you think this will make your contact details easier to read. Remember to allow room for a direct-line telephone number and email address, should you need them. The specifications are as follows:

Typeface: Frutiger Roman
Colour: black
Size: 9 point type
Leading: 11 point

If you belong to a trust that has many different addresses, you may wish to leave the address area blank so it can be filled in locally (using Arial). You could arrange for the address of your trust headquarters to be professionally printed at the bottom of the page.

Other information

There is an area at the bottom of all letterheads which is reserved for the following information:

Charter or similar marks, including marks denoting national initiatives such as Investors in People or Positive About Disabled People
Legal or explanatory information, if required
Address of trust headquarters, if required
Details of board members, if required

This designated area must not be used for other logos, identities or slogans of any kind. All information included in this area should always be printed in black.

Paper stock

You should print all letterheads on white paper with a weight of no less than 80gsm.

Printing the Crown Badge

As part of an NHS ambulance trust, you may want to continue using the Crown Badge. If so, you can print letterheads using a four-colour process print. NHS Blue (Pantone® 300) should be printed to match the special colour within the four-colour process set.

Ambulance trust A4 letterhead example

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