All NHS ambulance trusts have logotypes based around the NHS logo. When constructing your NHS logotype, you should follow these guidelines closely.
You should also ensure that you use the NHS logo correctly and consistently.
Your NHS logotype is made up of three main components. These are:
Your organisation’s name is positioned to the left of the NHS logo, while your organisation’s descriptor should appear below your local name.
Neither your logotype, nor the NHS logo, can be altered or added to in any way. You should not apply any additional keylines to your logotype or place your logotype in a box or any other shape.
For your logotype and key branded materials, always use your organisation’s full and correct legal name, as set out in your Establishment Order or Terms of Authorisation for Foundation Trusts. Never use ampersands in your name (write the word ‘and’ in full), and always use commas to separate place names.
Avoid using abbreviations on letterheads and in publications, with the exception of St for ‘Saint’ and NHS for ‘National Health Service’. Abbreviations can be used on smaller items, such as security cards, but they should still be printed in the correct style.
Finally, do not insert any text, images or graphic detail in your logotype’s exclusion zone.
As an NHS organisation, you should use your own NHS logotype to demonstrate ownership of and accountability for materials that you produce.
You can use the NHS logo on its own, but you should always ensure that the name of your organisation appears somewhere on your materials. You can also use the NHS logo on its own if there is not enough space for your organisation logotype.
The exclusion zone is the clear area around your logotype in which nothing else should appear. It helps to ensure clarity and readability and improve the overall impact of your logotype. You must not insert any additional words, images or graphic details within the exclusion zone.
This clear space (X) is proportional and defined as the height of the NHS logo.
You can reproduce your NHS logotype in NHS Blue and black, or even just black, when printing on a solid NHS Yellow or white background. On other coloured backgrounds, logotypes should preferably be printed white out of the background.
You can order your NHS logotype free of charge by filling out our online order form.
If the name of your organisation is too long for its designated space, a second two-line version will be supplied. If your local name is short, only one version will be supplied. Your communications team should have an original copy of your logotype artwork, so check with them before making your order.
Last updated: 19/08/08