Here we set out some general design rules and advice, which you may want to consider when designing your practice leaflet.
To help you design your leaflet material we have produced a range of optional design templates for you to use. A professional designer or printer will be able to set your supplied text to one of the templates provided.
If you choose to design your leaflet yourself, or if you employ a designer to do this for you, we recommend that you use the NHS logo on your cover. While the use of the NHS logo is optional, it is a registered trademark and you should follow the guidelines for using the trademark. If you are briefing an external designer or printer, make sure that they are aware of the NHS logo guidelines and other key design considerations (see below).
When designing your leaflet, you should keep the following considerations in mind.
To make your text engaging and easy to read, use the following where possible:
Consider using NHS Blue (Pantone® 300) and black when printing your leaflet, as it is widely recognised. Use a light background with dark print to make your text easier to read. Avoid using background pictures or design, and never use text over an image.
If you want to illustrate your practice leaflet, we recommend you choose photographs that contain people in real settings rather than just buildings. To ensure you can reproduce them effectively, choose images that are high quality, bright and clear.
The Department of Health (DH) manages a photo library and has negotiated royalty-free images for use in NHS communication materials. These can be accessed at www.nhs.uk/photolibrary.
If you want to use images from the DH photo library, your leaflet must carry the NHS logo on the front cover. This is not a Department of Health stipulation, but a legal requirement concerning copyright.
If you decide to use your own images, please ensure that you have a signed consent form from the person who appears in the photograph and that you hold the copyright.
Practice leaflets fulfill an important role in demonstrating the NHS’s accountability to local people. Advertising from local or national organisations can often influence the public’s perception of your practice.
For more information, visit our Communications partnerships section within Tools and Resources.
In the design of your practice leaflet, there are certain consistent features you need to include, depending on which brand category you belong to. These are:
For further guidance on the NHS corporate identity, contact the communications lead at your local PCT.
Tools, resources and other design templates for producing patient information are also available on this site.
You can also find additional materials in the section on presentation, print and production: general guidance, which cover:
Last updated: 04/06/10