Badges

Badges are a good way of communicating your role and the roles of your colleagues to patients.

When producing badges, you need to show clearly the name and job description of the wearer. In addition to these written descriptions, you should also include either your NHS logotype or the NHS logo, as shown below. You can also include your photograph if desired.

Key points for creating badges

When creating NHS badges, you must:

  • Only use an original digital graphics file for the NHS logo or your local logotype. You can download the NHS logo from this website. Your local logotype will be available from your communications team.
  • Follow the general rules for positioning, sizing and use of the exclusion zone set out in these brand guidelines. If this is not possible, follow the spirit of the guidelines as closely as you can.
  • Use Frutiger Roman or Frutiger Bold in NHS Blue (Pantone® 300), black or white when writing your descriptor text or other information.

Joint branding

If you are producing co-branded badges with third party provider, and if both your organisation logotypes need to appear, please follow the guidance outlined in the NHS logo section of these guidelines on Using the NHS logo with third party provider logos.

Badge specifications

The specifications for producing badges are as follows:

 

PCT NHS logo

  • Size: the height of the NHS logo on badges is 5mm
  • Position: top-right
  • Colour: NHS Blue (Pantone® 300)

Please note: X is based on the height of the NHS logo.

 

Provider logo

 Size: A provider logo or logotype should not be larger than the NHS lozenge. This is determined by the height of the NHS lozenge (shown as X)

  • Position: bottom-right
  • Colour: organisation’s corporate colours, or black

 

Name of NHS GP Health Centre

  • Typeface: Frutiger Bold
  • Colour: NHS Blue (Pantone® 300)
  • Size: 9 point type
  • Leading: 11 point
  • Position: aligned right

Please note: the name may run over one or two lines if necessary.

 

Name

  • Typeface: Frutiger Bold
  • Colour: NHS Blue (Pantone® 300)
  • Size: 14 point type
  • Leading: 16 point
  • Position: aligned right

 

Job title

  • Typeface: Frutiger Roman
  • Colour: NHS Blue (Pantone® 300)
  • Size: 14 point type
  • Leading: 16 point
  • Position: aligned right

NHS GP Health Centre badge example

Last updated: 26/04/10