Dedicated NHS treatment centres

Dedicated NHS treatment centres

When it comes to dedicated NHS Treatment or Diagnostic centres (ie those which are solely for the provision of NHS services), you should apply the NHS logo to the top right-hand corner of your signage, as shown. Dedicated NHS Treatment centre signage should also carry your provider logo top-left.

The specifications for branding dedicated NHS treatment centre signage are as follows.

Signs at the front of a building

Dedicated NHS Treatment centre signage examples

Here, X is based on the height of the NHS logo.

NHS logo

• Position: top-right
• Colour: black

Provider logo

• Size: determined by the width of the NHS logo (shown as Y)
• Position: top-left
• Colour: organisation’s corporate colours, or black

Name of dedicated NHS Treatment or Diagnostic Centre

• Typeface: Frutiger Bold
• Type size: 0.5 X in height
• Position: aligned left, set as shown with the X margins
• Colour: print in black on white or white on blue

Directional information

• Typeface: Frutiger Bold
• Type size: matches size of centre heading/name
• Position: aligned left
• Colour: white on NHS Blue (Pantone® 300)

Please note: you should also refer to our guidance on using the national NHS logo or a local trust logotype.

New build facilities

During the construction of new build facilities, you should brand hoardings and main signage with the NHS logo and your provider logo.

The specifications for branding new build facilities are as follows:

NHS logo

• Size: should be proportional to the sign, as shown in example
• Position: top-right
• Colour: NHS Blue (Pantone® 300)

Provider logo

• Size: determined by the width of the NHS logo (shown as Y)
• Position: top-left
• Colour: organisation’s corporate colours, or black

Name of NHS Treatment or Diagnostic Centre

• Typeface: Frutiger Bold
• Position: aligned left
• Colour: reversed out in white within a blue band

Other information

The lower section of your sign should include:

• a brief description of what will be provided;
• approximately how much money is being invested in the project;
• a proposed opening date.

The lower section can also include the names and logos of the project architects, engineers and other contractors.

ISTC new build facilities hoardings and main signage examples

Dedicated mobile facilities

When branding signage for dedicated mobile facilities (those used solely for delivery NHS services), you must apply the NHS logo and your provider logo as shown below.

Please note: on large vehicles, you can repeat the NHS logo and the name of your service on the cabin.

You should also note that no local design styles can be used on mobile facilities.

ISTC dedicated mobile facilities visual

The specifications for branding dedicated mobile facilities are as follows:

NHS logo

• Size: proportional to the size of the vehicle
• Position: top-right, set in a clear space
• Colour: NHS Blue (Pantone® 300)

Please note: avoid placing the NHS logo across a broken background, such as a large paneling join.

Provider logo

• Size: determined by the width of the NHS logo (shown as Y)
• Position: top-left
• Colour: organisation’s corporate colours, or black

Name of NHS Treatment or Diagnostic Centre

• Typeface: Frutiger Bold
• Type size: must be legible and proportional to size of logos
• Position: where appropriate, so long as not interfering with NHS logo exclusion zone
• Colour: NHS Blue (Pantone® 300), or black

Shared NHS facilities

If you are delivering services within NHS facilities, your signage will already carry NHS branding. If additional signage is required, you must agree this locally with your host NHS trust in line with these guidelines.

Appropriate signage options could be:

• A co-branded sign above or close to the entrance of your dedicated area.
• A co-branded sign behind a dedicated reception desk.
• A non-branded directional sign in keeping with the style of other signs in the building.

Shared mobile facilities

For shared mobile facilities (those used for both NHS and private services), appropriate signage options could be:

• A temporary NHS-branded sign on the side of a mobile vehicle.
• A temporary NHS-branded sign standing outside a mobile vehicle.

ISTC shared mobile facilities visual

ISTC shared mobile facilities visual

Shared Private facilities

Where you are delivering NHS services within your private facilities, it is important that you make the NHS brand highly visible. Good NHS brand visibility will help patients to understand that they are receiving NHS services. 

To achieve this visibility, you must display some form of signage that carries the NHS logo. This signage can be temporary or permanent, as best suits your needs.

Appropriate signage options could be:

• A fixed or temporary NHS-branded sign above or close to the entrance of a dedicated area for NHS services.
• A fixed or temporary NHS-branded sign behind a dedicated reception desk for NHS services.
• A temporary NHS-branded directional sign.

You could also co-brand this signage with your provider logo.

ISTC shared private facilities visual

Subcontracted facilities

Where your services are 100% contracted to, and delivered through, another private hospital, please refer to the signage guidance for shared private facilities.

Please note: the brand of your subcontractor must not appear on any signage. You must also ensure that your services are clearly positioned as NHS services, and that the relationship between you and the actual provider is clearly explained.

Last updated: 19/11/08