Uniforms

Uniforms are an essential item of NHS property. They need to be marked and branded correctly to help people identify our staff and services.

When reading this page, follow the general rules for positioning, sizing and use of the exclusion zone set out in these brand guidelines.

To allow for flexibility, we have provided four uniform branding options for you to choose from. Choose the option that works best for you, and keep our communications principles in mind at all times.

Non-statutory organisations wanting to brand their uniforms should refer to the guidance in options 1 and 2.

 

Option 1 – using the NHS logo on its own

 

Example using the NHS logo on its own

 

Option 2 – using the NHS logo with other descriptions (eg the name of a service)

 

Example using the NHS logo with other descriptions

 

Option 3 – using your NHS logotype

 

Example using your NHS logo on its own

 

Option 4 – using your NHS logotype with other descriptions (eg the name of a department)

 

Example using your NHS logo with other descriptions

Key points for uniforms

When applying the NHS brand or your logotype to uniforms, you must:

  • Only use an original digital graphics file for the NHS logo or your local logotype. You can download the NHS logo from this website. Your local logotype will be available from your communications team.
  • Follow the general rules of positioning, sizing and use of the exclusion zone set out in these brand guidelines. If this is not possible, follow the spirit of the guidelines as closely as you can.
  • Reproduce the NHS logo in its original colours, ie NHS Blue (Pantone® 300). However, if the blue base of your garment material is close to NHS Blue, the logo will not be clearly visible. In this instance, the logo can be ‘reversed out’ (put in a white box with blue lettering).
  • Reproduce your logotype in its original colours, ie NHS Blue and black unless the blue base of your garment material is close to NHS Blue. If so, the NHS logo can be reversed out and used on its own and should be positioned on the right-hand side of the garment. The name of your organisation should then be placed on the left-hand side.
  • Use Frutiger Roman or Frutiger Bold in NHS Blue, black or white when writing your organisation name, descriptor text or other information.
  • Where practical, position all descriptive text and other information in the top left-hand corner of the garment.

Joint branding

If you are producing co-branded uniforms with another organisation, and if both your organisation logotypes need to appear, you should only use the NHS logo once.

If you are using a pre-NHS shield or crest, you should reproduce it in either black or white – or, costs permitting, in full-colour. Remember – no other logos can be used on NHS uniforms.

Uniform specifications

The specifications for NHS uniforms are as follows:

 

The NHS logo on uniforms

  • Height of logo: 2.5mm
  • Colour: NHS Blue (Pantone® 300) – positive or reversed
  • Positioned: as shown above

 

Centre/service name

  • Typeface: Frutiger Bold
  • Colour: NHS Blue (Pantone® 300) – positive or reversed
  • Position: left aligned

Last updated: 02/06/10