The NHS logo

The NHS logo is the cornerstone of our brand identity.
It is our signature; the mark of NHS ownership of services and messages.

It is also one of the most powerful logos in the UK, carrying:

  • over 95% recognition among the general public; and
  • very strong levels of credibility, authority and trust.

As a result of this recognition and trust, the NHS is perceived to be an impartial and credible provider of health advice, information and services.

Working with the NHS logo

It is important that you use the NHS logo correctly and consistently across all applications. Always use the logo in accordance with our main brand guidelines, and make sure you do not alter the logo in any way.

When working with the logo you should only use original digital graphic files, which can be downloaded from this site: download the NHS logo.

Never redraw the NHS logo, change it in any way or attempt to create it yourself. You should also never create shapes around the logo.

The NHS logo should never be used as a substitute for the letters ‘NHS’ in a sentence or phrase. It should also only appear once on a single sheet. Duplication can dilute the strength and impact of our logo.

 

Dos and don’ts

Do:

  • make sure you use the NHS logo consistently and correctly;
  • only use original digital graphic files.

Don’t:

  • alter the NHS logo in any way;
  • embed the NHS logo in a line of text;
  • use the NHS logo more than once on single sheet, unless on a graphic display.

Trademark

The NHS logo is a registered trademark owned by the Department of Health. You must always use the logo in accordance with these brand guidelines.

Colour

The colour of the NHS logo is NHS Blue (Pantone® 300). By using this colour you will help to enhance recognition of our logo and reinforce our identity. Wherever possible, you should use the NHS logo against a white or light-coloured background.

If you are printing in mono, you can reproduce the NHS logo in black. If you are printing on a dark background, you can reverse the logo out of your background colour. You should never reproduce the logo in a tint of NHS Blue or black.

 

The NHS logo in NHS Blue (Pantone® 300)

nhs blue logo_sml
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The NHS logo in black

nhs black logo_sml
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The NHS logo reversed out of an NHS Blue background (Pantone® 300)

nhs white on blue logo_sml
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The NHS logo reversed out of a black background

nhs white on black logo_sml
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Dos and don'ts:

Do:

  • use NHS Blue (Pantone® 300) to reproduce the logo;
  • use the NHS logo against a white or light background.

Don't:

  • use tints of NHS Blue or black.

The exclusion zone

The ‘exclusion zone’ is the clear area that surrounds the NHS logo. To ensure that the logo remains clear and maintains its impact, nothing should ever appear inside the exclusion zone.

The clear space (shown here as X) is proportional and is defined as the height of the NHS logo.

 

NHS treatment centres

NHS treatment centres should use the following specifications:

Version A

Use a single line if the name of your centre is a single word.

Version B

Use two lines if the name of your centre is longer than a single word.

 

NHS walk-in centres

NHS walk-in centres should use the following specifications:

Version A

Use a single line if the name of your centre is a single word.

Version B

Use two lines if the name of your centre is longer than a single word.

Position

When producing printed materials, you should position your logo in the top right-hand corner of a printed page. If this is not possible, use the bottom right-hand corner instead.

NHS logo size guide

Margin

For all publications other than stationery, the margin spacing for the logo is equivalent to the logo clearspace at the appropriate size.

Stationery, such as an A4 letterhead or a business card, have a specific margin measurement, details of which can be found in the Stationery section.

Where do I get the NHS logo?

You can download the NHS logo as an original graphic file from this website, providing you agree to the terms and conditions of use.

If you wish to use the logo in any other way, or if you are downloading it to pass on to a third party, please see the help section.

Remember: the NHS logo is a registered trademark. If you are in any doubt about its use or have any other questions, please go to the help section.

Last updated: 19/11/08