NHS logotypes

Here we set out examples of logo styles for non-statutory organisations.

Services or departments within a single non-statutory organisation

For services or departments within a single non-statutory organisation, you should use the following logo style:

Single non-statutory organisation logotype example

Services run by more than one non-statutory organisation

For services run by more than one non-statutory organisation you should use the following logo style:

Multiple non-statutory organisation logotype example

Specifications

The specifications for reproducing service names are as follows:

• Typeface: Frutiger Roman or Frutiger Bold, or Arial.
• Type size: you can decide locally on the point size of the service name, but the name itself must never appear within the NHS logo exclusion zone.
• Colour: NHS Blue (Pantone® 300) or black.

On most materials other than stationery, you can write the name of your organisation anywhere on a page. However, you need to ensure that the positioning of your name does not interfere with the NHS logo exclusion zone.

The specifications for reproducing organisation names are as follows:

• Typeface: Frutiger Roman or Frutiger Bold, or Arial; do not use italics.
• Colour: NHS Blue (Pantone® 300), black or white.
• Type size: this will vary according to the size of document, as indicated below:
• A2: 24 point type; 27 point leading
• A3: 17 point type; 20 point leading
• A4 and 210 x 210 mm: 12 point; 15 point leading
• A5: 8 point type; 11 point leading
• A6: 6 point type; 9 point leading

Please note: when producing communications materials, you should include an explanation of your organisation's lines of accountability. This explanation should appear in the footer of letterheads, at the bottom of a page or in the opening paragraphs of copy.

Using existing logotypes

The logo style extensions shown above are primarily for use on letterheads. You should use the NHS logo on other applications.

If you belong to an NHS treatment centre or an NHS walk-in centre that is part of a trust, you may want to continue to use your existing logotype. These decisions can be made locally.

Your NHS logotype and the NHS logo

As an NHS organisation, you should use your own NHS logotype to demonstrate ownership of and accountability for materials that you produce.

You can use the NHS logo on its own, but you should always ensure that the name of your organisation appears somewhere on your materials. You can also use the NHS logo on its own if there is not enough space for your organisation logotype.

The exclusion zone

The exclusion zone is the clear area around your logotype in which nothing else should appear. It helps to ensure clarity and readability and improve the overall impact of your logotype. You must not insert any additional words, images or graphic details within the exclusion zone.

This clear space (X) is proportional and defined as the height of the NHS logo.

Colour

You can reproduce your NHS logotype in NHS Blue and black, or even just black, when printing on a solid NHS Yellow or white background. On other coloured backgrounds, logotypes should preferably be printed white out of the background.

Last updated: 19/08/08