Here we set out examples of logo styles for non-statutory organisations.
For services or departments within a single non-statutory organisation, you should use the following logo style:
Single non-statutory organisation logotype example
For services run by more than one non-statutory organisation you should use the following logo style:
Multiple non-statutory organisation logotype example
The specifications for reproducing service names are as follows:
On most materials other than stationery, you can write the name of your organisation anywhere on a page. However, you need to ensure that the positioning of your name does not interfere with the NHS logo exclusion zone.
The specifications for reproducing organisation names are as follows:
Please note: when producing communications materials, you should include an explanation of your organisation's lines of accountability. This explanation should appear in the footer of letterheads, at the bottom of a page or in the opening paragraphs of copy.
The logo style extensions shown above are primarily for use on letterheads. You should use the NHS logo on other applications.
If you belong to an NHS treatment centre or an NHS walk-in centre that is part of a trust, you may want to continue to use your existing logotype. These decisions can be made locally.
As an NHS organisation, you should use your own NHS logotype to demonstrate ownership of and accountability for materials that you produce.
You can use the NHS logo on its own, but you should always ensure that the name of your organisation appears somewhere on your materials. You can also use the NHS logo on its own if there is not enough space for your organisation logotype.
The exclusion zone is the clear area around your logotype in which nothing else should appear. It helps to ensure clarity and readability and improve the overall impact of your logotype. You must not insert any additional words, images or graphic details within the exclusion zone.
This clear space (X) is proportional and defined as the height of the NHS logo.
You can reproduce your NHS logotype in NHS Blue and black, or even just black, when printing on a solid NHS Yellow or white background. On other coloured backgrounds, logotypes should preferably be printed white out of the background.
Last updated: 19/08/08