The NHS is a diverse and complex organisation. By using a common brand and design style, we will enable people to recognise the NHS at all times. Whether they are visiting our premises, using our services or meeting our staff, we want people to know who we are and what we do.

This section looks at how we mark our property: our buildings, our uniforms and the things we own. Property varies in size, shape and function, and we don’t aim to cover every example of NHS property on this website. But we do aim to set out the general principles that will help you to communicate our identity through your core property items.

Our signature

The NHS logo is our signature, our mark of ownership. It should be applied to property whenever you want people to identify and recognise NHS services.

You can brand your property items with just the NHS logo on its own, or with the NHS logo and the name of your organisation. In these instances the following principles should be applied:

In addition to our logo, our typefaces and colours will help you to communicate key information about the NHS to patients and the public.

You should read this section in conjunction with our guidelines on the NHS logo, NHS typefaces and the NHS colour palette. You should also keep our communications principles in mind at all times.

Suppliers of staff identification items and other NHS-branded wares

The NHS logo is a registered trade mark and can only be used with the permission of an NHS organisation or the NHS identity team. Printers and other suppliers of NHS branded items such as identity badges, lanyards, embroidered clothing and stationery items, have standing permission to use the NHS logo on such items, but need to comply with the criteria below. Failure to do so will be regarded as 'unlicensed use of the logo' and may result in legal action being taken.

  1. Items cannot be held in stock, but instead must be manufactured to order once commissioned by an NHS organisation
  2. Payment must come directly from an NHS organisation
  3. Delivery must be to an NHS organisation's address
  4. Suppliers will need to state requirements 2 and 3 in any advertising as a condition for using the NHS logo in illustrations of example wares
  5. Except for illustrations of example wares, suppliers are not permitted to use NHS branding in their promotional material.
  6. Suppliers must use the NHS logo in accordance with the NHS Identity guidelines.
  7. Suppliers must comply with any additional instructions given to them by the NHS Identity team concerning the use of the NHS logo.


Last updated: 09/09/15