Here are the NHS brand guidelines for pharmacies delivering NHS services.
We have produced this guidance to help you apply the NHS identity within your pharmacy environment and across your corporate materials. Our guidelines will help you to identify your pharmacy as delivering NHS services, and will work with your existing identity if you have one.
You can print and/or download all of these guidelines by clicking on the PDF link on this page.
Pharmacies are an integral part of primary care and the NHS. Using the NHS identity on your corporate materials will help you to highlight your role to the public, and to identify yourself as a provider of NHS services and information.
We have found that there is a specific need for guidelines explaining how the NHS identity can be used by pharmacies.
This need has come from:
These guidelines support the document A Vision for Pharmacy, which highlights the role the NHS identity can play in supporting the integration of community pharmacies within the NHS.
This is part of a wider strategy to introduce the NHS identity at all levels of primary care to increase visibility of, and to improve access to, the full range of NHS services.
There are compelling reasons for introducing the NHS identity into your pharmacy:
The NHS identity is based on a set of core values. These are set out in our main introduction section, but in summary our values relate to:
By introducing the NHS identity into your pharmacy, you will demonstrate your support for these values.
The NHS logo is a registered trademark. As a pharmacy, you can only use it in accordance with these guidelines on the following materials:
You cannot use the NHS logo on pharmacy promotional or advertising materials.
Last updated: 07/10/08
Download Brand Guidelines for Pharmacy - PDF (3.58 MB)
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