NHS logo and pharmacy descriptor line

To help explain the relationship between pharmacies and the NHS, we have developed two core descriptor lines. These have been designed to work with your own identity, if you have one.

Shown below are the two main versions of the NHS logo and pharmacy descriptor line artwork. The logo and text have a fixed relationship and should never be altered.

 

Version A

For use in your pharmacy, for example on signage or ‘A boards':

 

Version B

For use on materials that are circulated beyond your pharmacy environment, for example stationery and prescription bags:

 

Additional versions

To allow for flexibility, we have developed additional versions of the NHS logo and pharmacy descriptor line artwork.

Please note: you can only use the NHS logo and descriptor line on materials which relate solely to the NHS services you are providing. You cannot use the NHS logo, with or without a descriptor line, for general promotional purposes or on materials that are unrelated to the NHS services you provide.

The NHS logo in isolation

You can only use the NHS logo on its own on fascias and pharmacy prescription labels, where space restrictions mean it is not possible to incorporate the descriptor line. On all other materials, the descriptor line must be used.

Trademark

The NHS logo is a registered trademark owned by the Department of Health. You must always use the logo in accordance with these brand guidelines.

Artwork

You should always use an original version of the artwork for the NHS logo and pharmacy descriptor line, which has been set in the NHS font Frutiger Roman.

Do not attempt to recreate your own version, redraw or change the artwork in any way.

Colour

You can only use two colours when reproducing the NHS logo and pharmacy descriptor line:

  • NHS Blue (Pantone® 300), or
  • black.

You must also ensure that the NHS logo and descriptor line always appear in the same colour.

When printing in colour:

  • use the blue version of the NHS logo and pharmacy descriptor line on a white background; or
  • reverse them out of a blue band.

When printing in black and white:

  • use the black version; or
  • reverse the NHS logo and descriptor line out of a black background.

The NHS logo and pharmacy descriptor line must never be reproduced in your own corporate colour.

The exclusion zone

The exclusion zone is the clear area which surrounds the NHS logo. To ensure that the logo remains clear and has impact, nothing should ever appear inside the exclusion zone.

The exclusion zone also extends to the pharmacy descriptor line. You must ensure that no text or image appears in the area surrounding your combined NHS logo and descriptor line.

The clear space (shown here as X) is proportional and is defined as the height of the NHS logo.

NHS logo size guide

Margin

For all publications other than stationery, the margin spacing for the logo is equivalent to the logo clearspace at the appropriate size.

Stationery, such as an A4 letterhead or a business card, have a specific margin measurement, details of which can be found in the Stationery section.

Combining the NHS logo and the pharmacy descriptor line with your own identity

The examples below set out the basic principles for applying the NHS logo and pharmacy descriptor line to your own branded communications.

When producing communications materials, you should position theNHS logo and pharmacy descriptor line as a fixed unit in its own space, as follows:

  • as a solid block to the base of a portrait document; or
  • to the right-hand side of a landscape item.

You should adopt this principle across all of your communications materials. In this way, you will enable the NHS logo and descriptor line to stand alone without interfering with your graphic style.

Please note: you should ideally set NHS logo against a white background. If this is not possible, the logo may appear on your corporate colour, but only in NHS Blue or black.

 

Position

When producing communications materials, you should position theNHS logo and pharmacy descriptor line as a fixed unit in its own space, as shown in the examples in these guidelines.

What not to do

  • Do not use alternative colours to print the NHS logo or pharmacy descriptor line.
  • Do not change the typefaces of either element.
  • Do not use any other arrangement of elements.
  • Do not create shapes around the elements.
  • Do not redraw the logo: always use the master artwork.

Where do I get the NHS logo?

You can download the NHS logo as an original graphic file from this website, providing you agree to the terms and conditions of use.

If you wish to use the logo in any other way, or if you are downloading it to pass on to a third party, please see the help section.

Remember: the NHS logo is a registered trademark. If you are in any doubt about its use or have any other questions, please go to the help section.

Last updated: 04/06/10