This guidance will help ensure you correctly apply the NHS logo and pharmacy descriptor line to the approved patient satisfaction survey. This survey is needed to fulfill the community pharmacy contractual framework clinical governance requirements.
If you are carrying out the survey you should brand the questionnaire primarily with your own name or logo (if you have one) in a lead position, usually at the top of the page, to demonstrate your ownership of the survey.
You may also use the NHS logo together with the ‘Providing NHS services’ pharmacy descriptor line in a secondary position. This is not mandatory, but is strongly encouraged to show that the initiative is in support of your NHS services.
The NHS logo and pharmacy descriptor line may also be used on the survey response envelope.
Please note that the NHS logo:
Please also see the additional notes and visual examples below for guidance on how to apply the NHS logo and pharmacy descriptor line and how to reflect the involvement of a third party survey provider.
The NHS logo and pharmacy descriptor line must be used in the bottom right-hand corner on the front cover or the first page of the patient satisfaction survey, as in the example shown below, by adding a blue or white band to the base of the page. It may not be positioned elsewhere on the page.
Pharmacy patient satisfaction survey cover examples
The specifications for using the NHS logo and pharmacy descriptor line on patient satisfaction surveys are as follows:
You should position the NHS logo and pharmacy descriptor line in the bottom right-hand corner on the response envelope, by using the coloured or black version of the NHS logo and pharmacy descriptor line.
Please refer to the specification above for further details on minimum size, exclusion zone, colour and original artwork.
If you are working with a third party to provide your patient satisfaction survey, follow the guidance set out above.
The third party logo may also appear on the front cover of the survey. However, we would strongly suggest that you include a statement to explain the third party’s involvement, for example ‘This survey is being conducted by X Provider on behalf of X Pharmacy.’
Last updated: 07/06/10
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