Vehicles are an essential and very visible item of NHS property. They need to be branded correctly to help people identify our services.
Although vehicles come in all shapes and sizes, the core NHS brand guidelines still apply.
All dedicated vehicles used in the delivery of your services must carry the NHS logo. Non-dedicated vehicles should not carry the NHS logo: these vehicles often undertake non-NHS work and we do not want to mislead the public about their role.
To allow for flexibility, we have provided three vehicle branding options for you to choose from. Choose the option that works best for you, and keep our communications principles in mind at all times.
Non-statutory organisations needing to brand their vehicles should follow option 3 guidance.
Example of a dedicated vehicle carrying your NHS logotype
Example of a dedicated vehicle carrying your NHS logotype with descriptor
Please note: when applying the NHS brand to your vehicles, you should not use the NHS logo on its own without an accompanying descriptor.
Example of a dedicated vehicle using the NHS logo with a description
When applying the NHS brand to vehicles, you must:
If you are co-branding your vehicles with another organisation, and if both your organisation logotypes need to appear, you should only use the NHS logo once.
If you are using a pre-NHS shield or crest, you should reproduce it in either black or white – or, costs permitting, in full-colour. Remember – no other logos can be used on NHS vehicles.
Last updated: 03/07/08
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