Recruitment advertising

Here we provide guidance on how to apply the NHS brand to recruitment advertising.

You should read this section in conjunction with our guidelines on the NHS logo, NHS typefaces and the guidance on your local logotype.

Follow the general rules of logo and logotype positioning, sizing and use of the exclusion zone set out in these sections. You should also keep our communications principles in mind at all times.

Type specifications

The recommended minimum type specifications for your advertisement text are as follows:

 

Job title

  • Typeface: Frutiger Bold
  • Size: 15 point type

 

Job details

  • Typeface: Frutiger Bold
  • Size: 12 point type
  • Leading: 15 point

 

Body text

  • Typeface: Frutiger Roman or Light
  • Size: 8 point type
  • Leading: 10 point

 

Application and contact details

  • Typeface: Frutiger Bold
  • Size: 8 point type
  • Leading: 10 point

 

Accountability information

  • Typeface: Frutiger Roman
  • Size: 6 or 7.5 point type
  • Position: left aligned
  • Colour: black

 

The black strip

If you need additional space for text or images, you can use the black strip featured in the design layout below. Images can be placed within, or in place of, the black strip area.

Where applicable, recognised marks such as ‘Investors in People’ should be centred horizontally within the black strip, as shown.

Recruitment advertising visual - option 1

recruitment ad 1 a4_sml
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Recruitment advertising visual - option 2

recruitment ad 2 a5_sml
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Recruitment advertising visual - option 3

Last updated: 30/04/10