Business cards

Primary care trusts new guidance

Here we set out the specifications for producing NHS business cards.

The measurements for the positioning of text and the NHS logotype are based on a card measuring 90mm x 55mm.

Logotype size

On business cards, your logotype size is measured by the height of the NHS logo. This should be 4.25mm.

Name

The specifications for organisation names are as follows:

Typeface: Frutiger Bold
Colour: NHS Blue (Pantone® 300) or black
Size: 8 point type (10 point on cards for people with visual impairments)
Leading: 9 point (11 point on cards for people with visual impairments)

Job title

The specifications for job titles are as follows:

Typeface: Frutiger Roman
Colour: black
Size: 6 point type (9 point on cards for people with visual impairments)

Unit or department name

The specifications for unit or department names are as follows:

Typeface: Frutiger Bold
Colour: NHS Blue (Pantone® 300) or black
Size: 6.5 point type (9 point on cards for people with visual impairments)
Leading: 9 point (11 point on cards for people with visual impairments)

Address and contact details

The specifications for address and contact details are as follows:

Typeface: Frutiger Roman (titles in Frutiger Italic)
Colour: black
Size: 6.5 point type (9 point on cards for people with visual impairments)
Leading: 9 point (11 point on cards for people with visual impairments)

You can add your website address under the contact information if you want to.

Other information

If you need to increase the point size of your lettering (for example, if your cards need to be tailored for people with visual impairments), both sides of the card can be used. For cost-effectiveness, all variable information about the cardholder should be limited to one side only.

All business cards should be printed on a heavier-weight cartridge paper or pulp-board.

Primary care trust business card example (new style)

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