Naming and branding of Clinical Commissioning Groups

Many emerging clinical commissioning groups (CCGs) have asked how they should be named and branded before authorisation, in the light of the response to the Future Forum report.

The intention is that a governance framework will be made available in the autumn to all prospective CCGs. This will include details of how groups should be named and branded both pre and post authorisation. In the meantime, wherever possible, groups should hold off making naming and branding decisions that may have to be reversed at a later date.

If this unavoidable, groups should choose an interim name that is clear and descriptive and follows the information set out in paragraph 3.49 of the Future Forum report. Those wishing to use the NHS identity during this period should follow the branding guidance for non-statutory organisations. Further information on this is available from the NHS brand helpline.

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