Our identity is important. It affects how people think and feel about the NHS. Our identity is largely shaped by what we do – treating illness and promoting health. But our communications also play an important part in defining who we are.
Across all media and materials, our communications need to express and support our NHS values and principles. At a time of change within the NHS, our communications are essential to helping the public and patients navigate a more diverse healthcare system. Through our communications, we also need to reassure people that NHS standards are being maintained.
The NHS is recognised spontaneously by over 95% of the public, and carries high levels of trust and credibility. By using the NHS corporate identity correctly, you can help to reassure people that services are part of the NHS family, and that these services are being delivered in line with our values.
Central to the NHS identity is the one logo policy. The guidelines do not allow new or alternative logos to be used within the NHS, including new logos for campaigns, units, programmes etc. This is to avoid competing with the NHS logo and compromising its integrity.
When producing materials for the NHS, you should follow our communications principles to ensure that your work is:
Last updated: 28/05/10