You can find additional guidance and information about communications partnerships and associated issues on the following government websites:
Cabinet Office guidance on sponsorship is available from www.cabinetoffice.gov.uk
Search for Cabinet Office Guidance to Departments on Sponsorship of Government Activities. This is aimed at government departments, but you may find the general principles helpful.
Further guidance on commercial sponsorships in the NHS can be found on the Department of Health website. Visit www.dh.gov.uk and search for Commercial Sponsorship – Ethical Standards for the NHS.
More detailed income generation guidance can be found on the Department of Health website. Visit www.dh.gov.uk and search for National Health Service Income Generation: Best Practice.
Engage is a strategic framework offering government communicators a range of principles, tools and case studies to support public communication. You can view Engage at www.comms.gov.uk
NHS communicators can also access and share relevant news, resources and ideas at www.nhscommslink.nhs.uk We would particularly welcome experiences or best practice examples of communications partnerships.
Last updated: 02/06/10
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