Once you have written your patient information, you need think about how you are going to present it.
If a leaflet or booklet looks well designed, clean and clear, it’s more likely that people will want to read it.
If you do not have access to designers within your organisation, you could use an external design agency. You could also use printers who offer design as part of their service. To help you design your information materials, we have produced a number of optional design templates. A printer will be able to set your supplied text to one of these templates.
If you want to use an NHS design template, decide which one is right for you and tell your printer how to access it. Think of the format that will best convey your information, and remember that longer leaflets work better as A5 (half A4). For more information about available formats, visit our templates page.
When it comes to selecting paper, keep in mind that:
Whether you are using our templates or not, make sure that your designer follows the NHS brand guidelines. All our information needs to carry the mark of NHS ownership, with our logo positioned correctly on the front cover. This will make it easier for patients to identify NHS information, messages and materials.
To ensure that your materials support and reflect our core values, ask your printer to apply the following design principles to all documents:
There are certain design features that must be applied consistently and correctly across all NHS materials. These are:
Last updated: 07/06/10
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